The world is changing fast. Actually, the kind of advancements we witnessed in the past 10 years is enough to call it a digital revolution. This technological and digital revolution has affected the business landscape as well.
As the world has moved to digital platforms, so have businesses. This has occurred in the form of E-commerce platforms. Options like Amazon and eBay have made online transactions a common site. While B2C companies have been the first to incorporate E-commerce platforms, you will now find B2B platform examples as well.
What is b2b platform?
A b2b platform is where two businesses conduct the transaction. The world of b2b is different from b2c. Here, things like dynamic pricing and bulk orders are in the limelight. A b2b ecommerce solution digitalizes the transaction process so all of it happens online.
It is not difficult to find a b2b wholesale platform. In the past few years, a lot of them have flooded the market. However, it is important to select from the top b2b platforms. After all, the quality of the experience you deliver to your clients depends on it. Shopify b2b is the best option out there. NetSuite, IBM, and Magneto are not far behind.
To know which b2b platform is perfect for you, it is best to conduct a b2b ecommerce platform comparison. Focus on the following aspects:
- Type of platform
- Dynamic pricing
- Customer service
But why bother?
The question still remains. Why should you bother investing in an E-commerce platform when your sales force are bringing in the orders? Here are a few reasons why embracing E-commerce is the way to go.
B2B customers are not too different from B2C
Remember that your clients are B2C customers in some facet of their life. You can’t separate their consumer behavior according to the role they are in. People, in general, are becoming more tech savvy. Words like “online shoppers” are used to describe them. This means that b2b customers prefer digital platforms just like b2c customers.
We are not saying that your sales force is inefficient. But, the chances are it can’t be as efficient as a digital platform. Using an E-commerce solution allows you to eliminate human error and manual paperwork. At the same time, you can close more deals than a sales team.
It is time to embrace the future and introduce eCommerce to your business. If you don’t, you will be left behind.