Why B2B Ecommerce Platforms Matter

What is the first thing that comes to your mind when we say E-commerce platforms? The chances are you are thinking of companies that classify as B2C. However, what a lot of people don’t realize is that a B2B ecommerce solution is now considered to be more important than B2C platforms.

Let’s just say, B2C platforms are reaching their maturation stage. Even though growth is predicted for these platforms as well, the growth that a B2B wholesale platform can have in the upcoming year is unprecedented. This is because B2B companies are just realizing the potential of Ecommerce platforms.

What is B2B platform?

A B2B platform is where you conduct transactions online. Shopify B2B is considered to be the best platform for this purpose since it is tailor-made to suit the needs of B2B companies. A similar experience is also provided by other top B2B platforms including Alibaba, and Magneto.

The common factor in most B2B platform examples is that slowly the platforms are customizing their platforms for B2B customers. You see, the needs of B2B platforms are different from B2C. Things like dynamic pricing, self-service, and enhanced security take the front seat in this equation.

Why is it important

B2B e-commerce matters. Why? Well, let’s just say that customers of B2B companies are quite different from how they used to be. Just like B2C customers are online shoppers, same is the case with B2B customers. They value convenience, swiftness, and self-service. Customer experience matters to them but their definition of a quality customer experience is different.

For them, a quality customer experience includes:

  • An easy to understand interface
  • Compatibility with multiple devices
  • Self-service
  • Dynamic pricing and getting the best deals

They much prefer e-commerce platforms than sales personnel. Hence, in order to ensure sales, E-commerce platforms are an important investment.

How to choose?

The best way to choose a quality E-commerce platform is by conducting a B2B ecommerce platform comparison among the top platforms. This should include Shopify, NetSuite, Magneto, and IBM.

Assess each of the chosen platforms on the following basis:

  • Functionality; ease of use, compatibility, and number of payment options
  • Type of platform; whether it is cloud-based or not. Cloud-based solutions are preferred.
  • Cost; what is the cost of using the platform? Do the features justify the cost?
  • Security; Does the platform incorporate security measures to protect your data?

Verdict

All in all, B2B e-commerce platforms. Invest in one. But, do so wisely.

 

More topics about E-commerce B2B Challenges and Solutions that you can see here

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